Creating Effective Online Ads
Anyone who's ever done online marketing knows that creating ad copy for the Internet is slightly different than traditional print media. Here are a few tips and tricks for those who are new to the exciting and constantly evolving world of online advertising:
Keep It Simple. Don't overwhelm people. Online, you only have a matter of seconds to grab someone's attention and get your point across. This means using more images and fewer words.
Get their attention. Replace product features and benefits with calls to action. Example: “This product lets you…” becomes “Click Here to Download Now!”
Create a better slogan. Be less specific. You want to present yourself as having a solution for any business.
Call them to action! Use trigger phrases like “Save Money” or "Click Here" to get instant attention and entice potential customers to click on your ad.
What techniques have you found to be most helpful in creating online advertisements?