Keep It Simple. Don't overwhelm people. Online, you only have a matter of seconds to grab someone's attention and get your point across. This means using more images and fewer words. 

Get their attention. Replace product features and benefits with calls to action. Example: “This product lets you…” becomes “Click Here to Download Now!”

Create a better slogan. Be less specific. You want to present yourself as having a solution for any business.

Call them to action! Use trigger phrases like “Save Money” or "Click Here" to get instant attention and entice potential customers to click on your ad.

What techniques have you found to be most helpful in creating online advertisements?